Peeling Project
Best Products, Richmond, Va.
1970-72
Brick, Sarabond mortar, steel plate and ribbing

This retail appliance center was a dull rectangular brick building facing the Midlothian Turnpike and surrounded by an asphalt parking lot. The careful superimposition of a "peeling" façade-made to appear an intrinsic part of the structure-transformed a mundane site into a visual phenomenon based on ambiguity and fantasy.